The one surface in outdoor advertising that's impossible to miss.
Hoardings own the skyline — unipoles and billboards placed at highways, market junctions and landmark buildings, seen by thousands of vehicles and pedestrians every single day.
Two ways to own a skyline
Each structure suits a different kind of location and viewing angle.
Unipole
A single tall structure, usually on a highway or arterial road, visible from a long distance in both directions.
Billboard
Mounted on a building wall or rooftop at a busy junction or market — the most common and flexible hoarding format.
Why hoardings still anchor a media plan
Always on
No screen time, no scroll, no skip — a hoarding is visible every hour of every day it's booked.
Unmatched scale
The largest physical canvas available in outdoor advertising, built for maximum brand presence.
Location authority
A presence at a city's busiest junction or highway lends credibility that smaller formats can't match.
Anchors a wider plan
Most brands use a hoarding as the scale anchor, with mobile formats filling in the hyperlocal gaps.
Where the sites are booked
Highways & expressways
High-speed traffic corridors with consistent daily vehicle volume.
Major road junctions
Signal points where traffic stops and dwell time is highest.
Market & commercial hubs
Busy shopping districts with heavy pedestrian and vehicle footfall.
Airport & station approach roads
High-visibility routes reaching a travelling, often out-of-city audience.
AI picks the site. Your search rankings show the result.
A hoarding's value comes down to one thing: the exact site. We use traffic density, visibility angle and your customer pin-codes to shortlist the sites worth booking, then route every QR scan back to a locally optimised landing page.
Site shortlisting
AI compares traffic volume, viewing angle and your target pin-codes to rank the available sites.
Creative for a fast read
Layouts tested for a 2–3 second read at speed — a large headline, one visual, one number.
QR to a local-SEO landing page
Every scan opens a page built around local keywords, schema markup and a WhatsApp button.
Track the local search lift
Branded searches, Maps direction requests and calls reported before and after the campaign.
What a well-placed hoarding moves
Typical direction seen across retail, real estate and B2B clients running hoarding campaigns.
Hoardings live right now
Swap these with your own campaign photos any time.
A hoarding site network, pan India, coordinated centrally
We plan and book hoarding sites across India's metros, state capitals and growing tier-2 markets through our own inventory and vetted local partners — one point of contact, one reporting format, wherever the site is.
Beyond hoardings: our full outdoor & BTL stack
Hoardings work best as the scale anchor of a wider media plan. Here's what else 360 Prime Media runs for brands in Delhi and beyond — ask on WhatsApp and we'll build a combined plan.
From hoarding advertising for maximum scale and skyline presence, to mobile van and cab branding for a multi-sensory or premium commuter audience, to auto rickshaw, e-rickshaw and tricycle advertising for daily local reach, to bus branding and bus shelter advertising for city-wide scale, to lookwalker and pamphlet distribution for ground-level activations, and BTL activities, RWA campaigns, wall paintings and pole kiosks — every format is planned around the same audience and budget, so nothing is wasted.
Questions people ask before booking
What's the difference between a unipole and a billboard?
A unipole is a single tall structure, usually on a highway, visible from a long distance in both directions. A billboard is mounted on a building wall or rooftop at a busy junction or market, and is the more common, flexible format.
How is a hoarding site selected?
We shortlist sites based on traffic volume, viewing angle, dwell time and your target audience's pin-codes, so the structure and location match your campaign goal rather than just availability.
Is hoarding advertising legal, and who takes the permissions?
Yes. Every site requires municipal or highway authority advertising approval. We handle the paperwork, structure compliance and renewals — you only approve the artwork.
How do I know my hoarding is actually up?
You receive geo-tagged photographs of the mounted creative, periodic spot-check images through the booking period, and a closing report. QR-based creatives also show live scan data.
How soon can a hoarding campaign go live?
Once a site is confirmed and artwork approved, printing and mounting typically takes a few days, depending on the structure size and current site occupancy.
Can hoardings be combined with other outdoor formats?
Yes — hoardings are commonly used as the scale anchor of a plan, paired with auto, e-rickshaw or mobile van advertising for hyperlocal depth around the same audience.
Tell us the city and the audience. We'll shortlist the sites.
Share your target location and campaign goal — you'll get a structure recommendation, a site list and a sample creative on WhatsApp.
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