Rear board
Back panel
The largest and most visible surface on an e-rickshaw. Read by everyone stuck behind a slow-moving e-rickshaw in a narrow lane — which, in a market street, is exactly where you want a local offer read.
E-rickshaw advertising · Pan India network
Electric, silent, and parked right outside every shop your customer visits.
E-rickshaws don't just pass through a locality, they live in it – all day long they ferry the same residents between the same market, school and metro gate. Brand the back panel, seat and sides and your ad goes along on all those trips.
Zero fuel100% electric fleet
Upto 10 kmper trip radius
Pan Indiafleet network
Free artworkdesign included
Residential coloniesLocal marketsMetro feeder routes
School & hospital lanesNarrow gali advertising
Back panel + seatElectric fleet branding
Three surfaces built for a slower, closer ride
Unlike an auto, an e-rickshaw does not have a roof panel that can be removed and so branding runs across the back, the seat and the sides. Surfaces that work even harder because e-rickshaws move slower and stop more often, at every lane, every stand, every passenger pickup.
In-seat
Seat-back panel
The passenger looks at this panel for the entire ride. No competing noise of traffic, no scrolling past it – just a few minutes of captivity.
Side flap
Side panel
Read at walking speed by the very pedestrians with whom e-rickshaws compete for the same short-distance trip. A direct nudge to your shop instead.
Why an electric fleet reaches people an auto never will
E-rickshaws are licensed to ply routes and lanes that many autos and cars skip altogether – which is exactly where local footfall businesses live.
Goes where cars can't
Narrow colony lanes, weekly bazaars, and unpaved stretches of markets where the only traffic is e-rickshaws and two-wheelers.
A genuinely local audience
Most trips are up to 10 km — it’s your local customer, not a highway passerby.
Zero-emission positioning
Eco-conscious and CSR-driven brands have a medium that matches their own messaging with an all-electric fleet to advertize on.
Rapidly growing fleet size
E-rickshaw numbers are growing faster than autos in most Indian cities, which means more surfaces, more routes, more inventory every year.
E-rickshaw or auto rickshaw — which fits your brand?
They are not competitors, they are complementary. And a lot of our clients end up doing both, targeting different parts of the same city.
Pick e-rickshaw advertising for
- Hyperlocal businesses - clinics, salons, coaching centers, kirana stores
- Cars can't reach inner colonies, mohallas, market lanes
- Your core audience is women, senior citizens and school-going commuters.
- A partnership with a green, zero-emission brand
- Lower cost-per-surface for offline ads entry
Pick auto rickshaw advertising for
- More city coverage on main roads and longer commutes
- More miles per day, more impressions per vehicle
- People who work in offices, shop and travel all over town
- Faster motion around larger radius per day
- Campaigns requiring scale over hyperlocal depth
AI planning + local SEO
AI decides which lanes carry your brand. Your Google profile shows the result.
E-rickshaw routes are hyperlocal in nature and hence route selection is more important here as compared to any other outdoor format. We map your best customer pin-codes with e-rickshaw stand density and market footfall data and put your branding on the exact fleet plying those lanes.
Lane-level route mapping
AI matches your target pin-codes with e-rickshaw stands and market routes at the street level, not just a city level.
Creative built for a slow, close read
Layouts for a walking-pace, arm's-length view, not a fast-traffic glance.
QR to a local-SEO landing page
Every scan will open a page which is created around your locality keywords, schema markup and a one tap whats app button.
Track the local search lift
Branded searches, Maps requests for directions and calls to your Business Profile, reported before and after the campaign.
What a hyperlocal e-rickshaw push moves
Typical direction seen across clinics, coaching centres and retail clients running colony-level campaigns.
E-rickshaws on road right now
A look at recent branding — swap these with your own campaign photos any time.
A pan India e-rickshaw network, run through one point of contact
We have our own fleet and vetted local partners to plan and execute e-rickshaw campaigns across India’s metros, state capitals and tier-2 markets. So, no matter which city your customers are in, the process for artwork, route planning and photo proof is the same.
Beyond e-rickshaw branding: our full outdoor & BTL stack
E-rickshaw advertising works best in combination with a wider on-ground plan. Here’s what else 360 Prime Media does for brands in Delhi and beyond - ask on WhatsApp and we’ll make a combined media plan.
From e-rickshaw and auto rickshaw advertising for daily commuter reach, to hoarding, bus branding and bus shelter advertising for city-wide visibility, to on-ground BTL activities, RWA campaigns, wall paintings, pole kiosks, lookwalkers, branded promotional canopies and pamphlet distribution — we plan every format around the same audience and the same budget, so nothing is wasted.
Questions people ask before booking
How is e-rickshaw advertising different from auto rickshaw advertising?
E-rickshaws are electric, move slower and ply shorter, hyperlocal routes inside colonies, markets and narrow lanes that many autos and cars can't enter. That makes them ideal for businesses whose customers live within a few kilometres, while autos cover a wider, faster city radius.
Which surfaces can I brand on an e-rickshaw?
The back panel, the seat-back facing the passenger, and the side panels. Each surface is sold separately or as a combined package depending on how much visibility you need.
Is e-rickshaw advertising legal, and who takes the permissions?
Yes. It requires the relevant transport authority's advertising approval and the vehicle owner's consent. We handle the paperwork, driver agreements and renewals — you only approve the artwork.
What kind of businesses see the best results?
Hyperlocal businesses with a fixed catchment area — clinics, coaching centres, salons, kirana and grocery chains, real estate projects and local retail — because the e-rickshaw's rider is almost always a neighbourhood resident.
How do I know my ad is really running?
You get geo-tagged photographs of mounted e-rickshaws, spot-check images during the campaign, and a closing report with route logs. QR-based formats also show live scan counts by date and location.
How soon can a campaign go live?
Typically within a week of artwork approval — a couple of days for printing, and the rest for fleet allocation and mounting. Faster rush turnaround is available depending on city and fleet size.
Can I target specific colonies or markets?
Yes. Share the pin-codes, colonies or markets you want covered and the fleet is allocated to e-rickshaws already plying those exact lanes — that lane-level targeting is where the AI route planning helps most.
Send your locality and requirement. Get a route plan back today.
Tell us what you sell and which colonies or markets your customers live in — you'll get a fleet size, format recommendation and a sample creative on WhatsApp.
+91 96436 31741