Your brand, riding along on every trip a commuter books.
App-based cabs carry the same professional, airport-bound, corporate-commuting audience through a city every single day. Branding on the body and inside the cabin puts your message in front of that rider for the length of a real, captive ride.
wrap ready
seat-back ads
Four surfaces, one moving asset
Every branded cab is really four separate ad placements working together. Here's where each one sits.
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Full body wrap
The entire cab body in your brand colours and creative — the highest-impact, most attention-grabbing format on the road.
Door & window panel
Branding on the front and rear door panels, read at close range by pedestrians and other commuters at every stop.
Boot & rear branding
The panel every vehicle behind the cab sees, especially effective in slow city traffic and at signals.
Interior seat-back panel
A printed panel facing the passenger for the entire ride — read up close with zero distractions for the length of the trip.
Why a cab reaches an audience other formats don't
App-based cabs run on a different pattern from autos and e-rickshaws — fewer, longer trips, carrying a more consistent kind of rider.
A captive, uninterrupted ride
A passenger sits with your interior branding for the length of the trip — no scrolling past it, no distraction.
Airport & corporate routes
Cabs disproportionately serve airport transfers, corporate parks and hotel pickups — a working professional audience.
City-wide, not hyperlocal
Longer average trip distances than autos or e-rickshaws mean broader daily coverage across a city.
A premium brand association
A clean, well-wrapped cab reads as more premium than most outdoor formats — useful for brands that care about that perception.
The routes that carry your brand
Airport transfers
Long rides, a captive traveller audience, repeat frequency for business flyers.
Corporate parks
Daily commute traffic to and from offices and business districts.
Hotels & hospitality
Visiting guests forming a first impression of the city and your brand together.
Intercity & outstation
Longer routes between cities for maximum highway and cross-town exposure.
AI picks the fleet and the routes. Your search rankings show the result.
Cab campaigns work best when the fleet is matched to the routes your customers actually travel. We use trip-pattern data and your customer pin-codes to allocate cabs to airport, corporate and hotel routes, then route every scan back to a locally optimised landing page.
Fleet & route allocation
AI matches your target pin-codes and audience to cabs already running airport, corporate or hotel routes.
Creative for two distances
Exterior creative tested for a passing glance, interior creative tested for a full-length, close-up read.
QR to a local-SEO landing page
Every scan from the seat-back panel opens a page built around local keywords, schema markup and a WhatsApp button.
Track the local search lift
Branded searches, Maps direction requests and calls reported before and after the campaign.
What a cab branding campaign moves
Typical direction seen across retail, hospitality and B2B clients running cab branding.
Branded cabs on road right now
Swap these with your own campaign photos any time.
Cab fleets branded pan India, coordinated centrally
We plan and execute cab branding campaigns across India's metros, state capitals and growing tier-2 markets through our own fleet relationships and vetted local partners — one point of contact, one reporting format, wherever the fleet runs.
Beyond cab branding: our full outdoor & BTL stack
Cab branding works best paired with a wider media plan. Here's what else 360 Prime Media runs for brands in Delhi and beyond — ask on WhatsApp and we'll build a combined plan.
From cab branding for a premium, captive commuter audience, to auto rickshaw, e-rickshaw and tricycle advertising for daily local reach, to hoarding, bus branding and bus shelter advertising for city-wide scale, to lookwalker and pamphlet distribution for ground-level activations, to BTL activities, RWA campaigns, wall paintings and pole kiosks — every format is planned around the same audience and budget, so nothing is wasted.
Questions people ask before booking
What is cab branding exactly?
Advertising placed on app-based or radio taxis — on the exterior body as a full wrap, door panel or boot branding, and inside the cabin as a seat-back panel facing the passenger for the length of the ride.
How is cab branding different from auto rickshaw advertising?
Cabs typically run longer trips — airport transfers, corporate commutes, intercity routes — and carry a more consistent professional or travelling audience, whereas autos and e-rickshaws cover shorter, more hyperlocal trips.
Can I choose which routes my branding runs on?
Yes. Tell us whether you want airport, corporate park, hotel or intercity coverage and the fleet is allocated to cabs already running those routes.
Is cab branding legal, and who takes the permissions?
Yes. It requires the relevant transport authority's advertising approval and the vehicle owner's or fleet operator's consent. We handle the paperwork and renewals — you only approve the artwork.
How do I know my branding is really on the road?
You get geo-tagged photographs of the branded cabs, spot-check images during the campaign, and a closing report. Seat-back QR panels also show live scan data by date.
How soon can a cab branding campaign go live?
Typically within a week of artwork approval — covering printing or wrap application, and fleet allocation. Larger multi-city campaigns may need a little more lead time.
Tell us the routes you want covered. We'll allocate the fleet.
Share your target audience and city — you'll get a format recommendation, route plan and a sample creative on WhatsApp.
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